Use fee categories, not a single blended rate
A listing’s apparent margin can change when additional services and per-order charges are included. Your actual statement and current marketplace terms are the source for what was charged. A calculator’s defaults are only starting assumptions.
What to look for by channel
- Amazon: review selling-plan and referral charges, plus fulfillment, storage and optional-service costs where applicable. Which costs apply depends on your products and how you sell and fulfill them.
- eBay: distinguish insertion and final-value fees from optional listing or promotional costs. Category, listing choices and seller arrangements can affect charges.
- Etsy: distinguish listing, transaction and payment-processing charges, plus applicable advertising, currency-conversion or other service costs. Read the terms for your country and payment setup.
- Shopify and Walmart: start with the actual payout, payment-provider and service statements for your store. Do not assume another marketplace’s fee labels or percentage applies.
Some deductions are not selling fees
A customer refund, a reserve hold and a tax amount can all change cash paid out, but they should not automatically be combined into one fee expense. A reserve may affect timing; a refund reverses customer activity; a tax line requires its own treatment. Have your bookkeeper confirm classifications for your business.
Compare margins with your own inputs
Use the marketplace fee and profit calculator to enter product cost, shipping, packaging, advertising and channel-specific rates. Check its editable assumptions against the current terms of the channel you are evaluating. Estimated profit is different from confirmed profit in reconciled books.
For a supported import workflow and reusable mappings, choose your channel in the QuickBooks integration guides.
Common questions
Are fee percentages identical for every seller?+
No. Category, region, payment setup, fulfillment choices, services and seller arrangements can change charges. Use current provider terms and your own statements.
Are reserves the same as fees?+
No. A reserve can delay the availability of funds. Review the statement and release details before classifying a held amount as an expense.
Sources and review date
Reviewed October 24, 2026. Provider terms and account settings can change; use the current information for your account.